Diet Coke has joined forces with IPC Media to launch Style It Light, a new online creative platform.

The site, launching later this month, builds on Diet Coke's ‘Love It Light’ ethos, offering users light-hearted fashion editorial and video features, bringing together content from IPC titles Marie Claire, Look and InStyle. Andrew Sanders, digital business director at IPC, said 'Marie Claire, InStyle and Look have incredible fashion know-how, and with Style It Light we’ve harnessed this authority to provide the Diet Coke audience with a must-visit digital destination'.